The post-pandemic years have started to see a resurgence in the digital nomad lifestyle, with more young people going freelance or starting businesses so that they can choose when and where they work. However, in order to make sure there’s always money coming in, it’s important to do some marketing to make sure your name is out there.
While there is a bit of a learning curve to successful marketing and it can take some practice to get right, here are a few simple digital marketing strategies that anybody can start implementing right away.
1. Answering Quora questions
Quora is a popular social media platform where people can post questions and anyone can answer. The answers are then voted on by other users, with the most voted-for answers rising to the top. Providing useful and accurate answers to questions relevant to your area of business can be a great way to build credibility and goodwill for your brand. You can link to your website in your Quora profile.
2. Manage a Facebook group
Like Quora, this can be a good way to gain credibility. However, instead of answering questions being your main focus here, you will be providing information, advice, and entertainment instead. It requires a bit more creativity, but the larger user base gives Facebook groups a lot more potential to help grow your business.
3. Write a blog
Short informational articles can be found on many businesses’ websites nowadays, and there’s a reason for that. Not only do they provide interesting content for potential customers to read and help to build your brand’s credibility, but they can also help you rank higher in search engine results.
4. Link to your website and socials in your email signature
A lot of freelancers rely heavily on email for communication with clients and vendors, and this is an overlooked marketing opportunity. Rather than just having a few contact details and a logo in your email signature, why not link to a new product or your socials?
5. Create an email newsletter
People are more likely to buy from companies and people that they trust, and a great way to build trust is to provide people with something valuable. It’s even better if you can do it regularly, and an email newsletter is a simple and effective way to do that which you can later convert into sales.
Conclusion
These are five easy strategies you can start using to promote your business right now, but if you’re too busy you can always reach out to an agency such as King Kong (kingkong.co) who can do this and more on your behalf.
